More On Alexa Rankings

Alexa rankings are really just a snapshot -- the data they collect is only from people who have downloaded the Alexa toolbar. As they travel the web and visit sites... the toolbar collects the data and uses it for the Alexa rankings. I have a client that was successfully able to improve his Alexa rankings drastically just by having everyone in his company install the toolbar at work and at home, more...

Portal Marketing
Originally Posted on 6/9/2005 8:56:23 PMContent source: http://www.marketingforsuccess.com/blog/2004/12/more-on-alexa-rankings.html

Alexa Site Rankings URL Oddness

Many web site owners check Alexa to see how their and their competitors site ranks. Until now I thought it provided valid information. Now I'm not so sure.

This past year when I've gone to Alexa to check the improving ranking of MarketingForSuccess I've noticed the information for my site listed under "todaysinspiration.com" a site I have no affiliation with and which in fact doesn't even more...

Portal Marketing
Originally Posted on 6/9/2005 8:21:17 PMContent source: http://www.marketingforsuccess.com/blog/2004/12/alexa-site-rankings-url-oddness.html

Is It Important To Have Your Bio In Your Marketing Materials?

"I'm starting a new business and would like your opinion." - Lori Emberland

A - Including a bio in your marketing materials can be helpful or not depending on how its written. Most people make the mistake of making their bio about me, me, me. The key is to write your bio in terms of the the problems you've solved and the clients you've helped. This makes it not only more interesting so more...

Portal Marketing
Originally Posted on 6/9/2005 7:28:06 PMContent source: http://www.marketingforsuccess.com/blog/2004/12/is-it-important-to-have-your-bio-in.html

eBusiness Marketing Programs?

"I am enrolled in the University of Phoenix, pursuing a Bachelor's Degree in Business, with a focus on e-Business. I know of two large marketing associations, the American Marketing Association and the eMarketing Association. Are you a member of either of these? Would you recommend membership in either of these associations? And, do you know of any scholarship programs for marketing, more...

Portal Marketing
Originally Posted on 6/9/2005 6:13:52 PMContent source: http://www.marketingforsuccess.com/blog/2004/12/ebusiness-marketing-programs.html