Unique Selling Proposition - Your Competitive Advantage!

To capture a larger market share and be viable, sustainable and profitable, you
absolutely need to differentiate or distinguish your business, products and/or services from
your competitors. In other words, you need to make your business special in the ey more...

Portal Marketing
Originally Posted on 5/27/2005 6:09:11 PMContent source: http://www.marketingsphere.com/marketing-articles/unique-selling-proposition.html

Reverse The Risk And Boost Your Profits

As a business owner or marketer, if you don't reverse the risk in your product or
service offerings, you're really missing out in what can be one of the most powerful weapons in
your marketing arsenal. more...

Portal Marketing
Originally Posted on 5/27/2005 5:29:57 PMContent source: http://www.marketingsphere.com/marketing-articles/risk-reversal.html